Alfred Trauffer created a wooden cow. A handmade souvenir which helped him, as a trained woodcarver, through crisis-ridden
times. These handcrafted toys made many children happy and Alfred Trauffer found his calling. He expanded his range of wooden animals and created toy railways and
building blocks. In 1938 he and his wife Rosa founded “Trauffer-Michel Wooden toys“ whose wooden animals – in particular the cow – are known worldwide today. A pioneer of his
time who, without knowing it, now has millions of small wooden monuments scattered around the world.
Alfred‘s sons Franz and Kurt Trauffer took over the company in 1976. Based on the partially flat wooden pull-along toys, they developed the toys that children know and love
today – gave them more contours without changing the initial character. Despite the new 3D-shape, designed by Ruth Trauffer, and the product expansion to
include farms, various characters and exotic animals, the old values will always remain: traditional craftmanship, uniqueness and the use of local wood. Every figure is still
hand sawn, sanded and then lovingly painted by one of the 22 homeworkers.
Every piece is unique.
Marc A. Trauffer has worked in the company since 2001 and took over the reins in 2008. He has successfully steered the company into the third generation and is known today
as “... the man with the cows“. Under his leadership, the company has become a modern toy manufacturer which meets the European and Swiss quality standards for toy safety and
the increasingly fast-paced market needs. The creator‘s grandson has succeeded in positioning
the name Trauffer as a brand – a brand that stands for tradition and Swissness. He is proud of what his ancestors have created.
Like the trees of which the children‘s dreams are made, the company will also grow slowly and in a controlled manner, always committed to the name and to COWlity.
Trauffer remains Trauffer.