Trauffer Wooden toysis a familytradition,
whichlooks backtothe thirties. Weare a family
businessfor nearly75 yearsandalso workthis
way: Yesterday.Today. Tomorrow.
The 2nd, 3rd und 4th generation of Trauffer Wooden toys
at the back:
Marc A. Trauffer, Ruth Trauffer, Kurt Trauffer
at the front:
Lars Yann Trauffer, Lani Noelle Trauffer
AlfredTraufferworks as an independentcarver.
The carved figures, especially bears andwatcheswereuniquecrafts. Hehasbeen immortalized his artistic talent in countlessdrawings. Most of his workstill decoratesthe walls of the Trauffercompany.
drawing deer and bambi from Alfred Trauffer
drawing bear from Alfred Trauffer
Thebear carverAlfredTraufferbuys a plot in Hofstetten.In the deedof1937 is
written: house with swing, barn, lower and upper paddock. He sets, together with his wife
RosaTrauffer-Michel, the foundation forthe history ofTraufferWoodentoys.
AlfredTraufferfoundedwithhis wife Rosa the woodentoy company „Trauffer-Michel“. The tourism industrywas in crisisandthe bearcarverswitched over tothe automatedproduction of woodentoys. AlfredTrauffertriedearlyto supply the ancient wholesellers(Bersinger-St.
Gallen,Duttweiler/Migros et Bran à Berne etc.) which was not necessarilyliked to see in the"shopkeeper industry". But the currentconditionsshowclearlythat he wasalsoahead of its
timein terms ofsales. Quickly thehandcraftedwooden animalsenjoyedgreat popularity, which holdsup until todayin a worldfull of plastictoys.AlfredTraufferled hiscompanyuntil the age of 65.
The production in thebasementof the housein the
Chritz area in Hofstettenbecomes gradually too small.On the neighboring
property, the first stage of today'sproduction facilityis built. During this period the sons FranzTrauffer visitsthe 8thschool class and KurtTraufferis
6 years old.
Alfredtriesto brand his toys. Whatis taken for grantedtoday, wasat that periodone more
timehisfarsightedway, whichdrove him. TheHOSPbrand meansnothing else thantoys from Hofstetten,such as the villagewhereit all beganand where westill producetoday. However,the brandHOSPSuissecould unfortunately
Franz Trauffer joins the company.
The production facilityis expandedagain in the
Chritz area.A largechipscellarisfitted along thetwo-story stone house.
will be builtthe thirdand final stageof the company building.
companyover to hissonsFranzand KurtTrauffer. Until 1992,AlfredTraufferwasactivein theoperation, he wasan inexhaustiblesource of
ideasand a pioneerin his field. Franzand Kurtgavethe
flatheld animals the today'sthree-dimensional
shapes. They ledthe company throughthe
boomof plastic productsand computer
gamesintoday'sfast-pacedsociety.Continuous developmentof the products, such as various stalls, doll houses and countlessfiguresputthe companyin its current forminto the new
Once again the space is too tight again for the stored timber and stocks. Therefore, Franz and Kurt Trauffer build a large production and warehouse.
For the first time the company „Franz and Kurt Trauffer Wooden Toys“ goes to the Ornaris, the most important trade fair in the Swiss toy industry. The trade fair for toys and novelties
offers a wide customer network. Later, the independence of individual traders proved to be essential for survival. Ruth and Kurt Trauffer develop henceforth the animals and figures and
visit twice annually the fair. The Ornaris is still an important part in the annual Trauffer calendar.
development the logo of „Franz & Kurt Trauffer Wooden toys“.
Marc A. Trauffer joins the company.
The company name „Franz and Kurt Trauffer Wooden toys“ is changed to „Trauffer Wooden toys“. With this establishment Marc A. Trauffer enters as a shareholder
the board of the company.
Marc A. Trauffer takes over the management of his father Kurt and uncle Franz Trauffer.
Under his leadership the company is made fit for the new digital world. It will be introduced to the enormously important FSC quality
standards. The strict production standards controlled by the SQS can be met. Another step is the implementation of the European EN-71 toy standards. In the cantonal laboratory
Basellandschaft all the toys are checked and approved. Further new administrative procedures are also implemented such as the 4-digit order and item numbers and EAN codes.
Marc A. Trauffer
Marc A. Trauffer is elected in the board of the Swiss toy association.
In the new millennium, the production site is again pushed to the limits. An adjacent plot of land is rented and a modern container facility is built.
Marc A. Trauffer buys the shares of Kurt & Ruth Trauffer and is equally partner with his uncle Franz Trauffer. Consistent marketing and new product ranges such as promotional products, various bonus systems and the expansion of Swiss souvenirs are other important steps in the company's future of
The company has mastered the transition to a modern enterprise which has very well established itself in today's fast toy industry. So good that it is nominated for the Entrepreneur Award
2011 of the Swiss Economic Forum.
Also in 2011, the articles of Trauffer, the stable with 14 animals and figures, is nominated for the SwissToy Award in Bern.
Marc A.Trauffertakes overtheshareholdingof Franz andAnneloreTraufferand becomesthe
The branding, whichhas beentried to be
establishedbeforein the 50s, is now raisedagain.Witha new logo
and a new lookthe famousTrauffer woodentoysare now to
beestablishedas the brandTrauffer.
On 21st of December 2012FranzTraufferhas hisvery lastworking
day.It is awell-deserved retirement. For 48
yearshe worked in thefamily business and an era comesto an
An anniversary year starts:
75 YEARS Trauffer Wooden toys
The companyis constantly expanding.The 1st floorwith officeandshippingneeds to beurgentlycompletely renovated.A modernoffice with conferenceroom, storagerooms
and acompletely newshipping department will be created.
2013 The family recived by the City of Thun the social star. The Social star Thun is a prize for social
engagement. Social responsibility has been implemented at Trauffer wood toys AG for 3 generations. As the grandfather and the predecessor Franz and Kurt Trauffer, the socially disadvantaged are
integrated into the operating today.
The traditional company Trauffer wood toys continues to grow. On a place in the neighborhood, a new large timber yard will be built in the winter of 2014.
The traditional company Trauffer wood toys continues to grow. On a neighboring property, a new large timber yard will be built in the winter of
Today, Marc A. Trauffer leads the company in the third generation. And with the 4th generation, Marc's children Lars Yann
and Lani Noelle, currently playing with the toys, the history of Trauffer Wooden toys could continue...